Privacy Policy

This Privacy Policy describes how ASH Furniture Trading FZ-LLC (“we”, “us”, “our”) collects, uses, stores, protects, and discloses the personal data of users (“you”, “data subject”) when you visit or use our website (ashfurniture.ae) or engage with our services, in accordance with the UAE Personal Data Protection Law (Federal Decree Law No. 45 of 2021 – PDPL).

1. Introduction & Scope

We are committed to protecting your personal data and respecting your privacy.

This policy applies to all data we collect online and through related services, such as contact forms, B2B registration, newsletters, quotations, and product purchases.

The PDPL applies to entities operating inside the UAE and those outside the UAE that process data of individuals within the UAE.

Certain free zones (e.g. DIFC, ADGM) have separate frameworks; this policy does not replace those special regimes.

2. Personal Data We Collect

We collect personal data only when necessary. The information may include:

  • Identity & Contact Data: Name, email address, phone number, company name, address, trade license, VAT/TRN, etc.

  • Usage & Technical Data: IP address, browser, device type, pages visited, session duration.

  • Transactional Data: Orders, invoices, delivery details, payment method.

  • Communications: Messages or inquiries sent via our website, email, or chat.

  • Marketing Preferences: Subscription and opt-in data for marketing communications.

3. Legal Basis & Purpose of Processing

We process personal data under lawful bases permitted by PDPL, including:

  • Consent – e.g., when you subscribe or upload your trade license.

  • Contract performance – e.g., when processing your orders or providing quotations.

  • Legal obligation – e.g., accounting, VAT, and recordkeeping.

  • Legitimate interest – e.g., improving services, ensuring security, preventing fraud.

We use your data to:

  • Process and deliver products or services.

  • Manage B2B partnerships and verify business clients.

  • Provide customer support and communicate updates.

  • Send marketing or promotional material (only with consent).

  • Improve our website, services, and user experience.

  • Fulfil regulatory and tax obligations.

4. Data Sharing & Disclosure

We may share your data with:

  • Service providers: Payment gateways, hosting services, delivery partners, and IT support.

  • Professional advisors: Auditors, legal counsel, or government authorities if required by law.

  • Third-party partners: Subcontractors or logistics teams supporting your project delivery.

Cross-border transfers:
When necessary, we ensure data is transferred to jurisdictions with equivalent protections or under contractual safeguards in compliance with PDPL.

5. Data Retention

Your data is kept only as long as needed for the purposes stated—e.g., until warranty or legal obligations expire.
When data is no longer needed, we securely delete or anonymize it.

6. Your Rights Under PDPL

You have the right to:

  • Access your personal data.

  • Request correction of inaccurate data.

  • Request erasure when lawful.

  • Withdraw consent at any time.

  • Restrict or object to certain processing.

  • Request data portability in machine-readable form.

  • Object to automated decision-making or profiling.

To exercise any of these rights, contact us at [email protected].
We may verify your identity before proceeding.

7. Data Security

We use appropriate technical and organizational measures to protect personal data from unauthorized access, loss, or misuse.

This includes encryption, secure servers, limited employee access, and regular security reviews.

If a data breach occurs that risks individuals’ privacy, we will notify the UAE Data Office and affected users as required by law.

8. Cookies & Analytics

Our website uses cookies and analytics tools (such as Google Analytics) to enhance performance and understand visitor behaviour.

You can manage or disable cookies through your browser settings.

9. Children’s Privacy

We do not intentionally collect personal information from children under 16 years old.
If we become aware that a child has provided personal data without guardian consent, we will delete it immediately.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in law or our practices.
The most recent version will always be available on our website.

11. Contact Us

If you have questions, concerns, or complaints about your personal data or this Privacy Policy, please contact:

ASH Furniture Trading FZ-LLC
Email: [email protected]
Phone: +971 50 376 6027